| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Team messaging and collaboration platform with built-in productivity tools, to-dos, polls, and notes. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-6/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Team messaging
- Video calls
- To-dos
- Polls
- Notes
- Code snippets
- Shared channels
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Built-in productivity tools
- Affordable
- Easy to use
- Good free tier
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Smaller platform
- Limited integrations
- Less polished
|
