| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A data storytelling and visualization platform for creating animated charts, maps, and interactive stories. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Animated charts
- Story format
- Maps
- Interactive embeds
- Templates
- Data upload
- Collaboration
- Custom branding
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Beautiful animated charts
- Story format unique
- Easy data import
- Responsive embeds
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Free plan is public
- Limited customization
- Some chart types limited
- Enterprise pricing opaque
|
