| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An all-in-one business management platform combining CRM, project management, finance, and collaboration tools. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$199/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- CRM
- Project management
- Finance management
- Knowledge base
- Mind maps
- Agile tools
- Invoicing
- Client portal
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Good free plan
- All-in-one platform
- Knowledge base included
- Affordable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Can be overwhelming
- UI needs improvement
- Limited integrations
- Smaller user community
|
