| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A platform for running applications close to users worldwide with lightweight VMs and global edge deployment. |
| Pricing |
Paid (Custom pricing) |
Pay_per_use (Pay-as-you-go from $0) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Global edge deployment
- Fly Machines
- PostgreSQL
- Redis
- Private networking
- Auto-scaling
- Docker support
- CLI tools
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Global distribution
- Good performance
- Docker-native
- Fair pricing
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Complexity for simple apps
- Documentation gaps
- Debugging can be hard
- Smaller community
|
