| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A real estate CRM that centralizes leads from all sources and helps agents and teams follow up faster to win more business. |
| Pricing |
Paid (Custom pricing) |
Subscription ($58-$499/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Lead routing
- Action plans
- Communication tools
- Smart lists
- Reporting
- Integrations
- Mobile app
- Team management
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Excellent for real estate teams
- Fast lead distribution
- Good integrations
- Strong follow-up tools
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive for solo agents
- Real estate only
- Limited customization
- No transaction management
|
