| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An AI-powered mobile CRM designed for field sales teams that automates activity logging and provides sales coaching insights. |
| Pricing |
Paid (Custom pricing) |
Subscription ($19.50-$49.50/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- AI activity logging
- Mobile-first design
- Geolocation
- Sales coaching
- Pipeline management
- Reporting
- Document management
- Integration
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- AI-powered logging
- Mobile-first approach
- Good for field sales
- Automatic check-ins
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited desktop features
- Niche market
- Basic pipeline tools
- Smaller ecosystem
|
