| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A modern CRM platform that customizes workflows across sales, marketing, and customer service with robust automation. |
| Pricing |
Paid (Custom pricing) |
Subscription ($45-$100/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Work management
- Sales automation
- Marketing tools
- Customer service
- Custom apps
- Process automation
- Reporting
- Integration hub
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Flexible work management
- Good automation
- Modern interface
- Customizable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Less well known
- Higher starting price
- Smaller community
- Limited brand recognition
|
