| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An easy-to-use cloud accounting software designed for freelancers and small business owners with time tracking and invoicing. |
| Pricing |
Paid (Custom pricing) |
Subscription ($19-$60/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Invoicing
- Time tracking
- Expense tracking
- Project management
- Double-entry accounting
- Estimates
- Bank reconciliation
- Client portal
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Best-in-class invoicing
- Very easy to use
- Great time tracking
- Client portal
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited for growing businesses
- Fewer integrations
- Not full double-entry on lower plans
- Reporting could be better
|
