| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An AI-powered CRM by Freshworks that offers built-in phone, email, and chat for streamlined sales engagement. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$69/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- AI-powered lead scoring
- Built-in phone and email
- Visual sales pipeline
- Workflow automation
- Freddy AI assistant
- Territory management
- Sales sequences
- Custom reports
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Built-in communication tools
- Clean user interface
- Good AI features
- Affordable pricing
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited third-party integrations
- Reporting can be basic
- Free plan is limited
- Mobile app could be better
|
