| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
FullStory captures and indexes every user interaction to provide complete digital experience analytics. Its session replay and heatmap capabilities help teams identify friction points and optimize user journeys. |
| Pricing |
Paid (Custom pricing) |
Paid ($0-custom) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Session replay
- heatmaps
- error tracking
- conversion funnels
- frustration signals
- search analytics
- privacy controls
- API access
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Excellent session replay quality
- Powerful search capabilities
- Good frustration detection
- Strong privacy controls
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive for high-traffic sites
- Can impact page performance
- Storage limitations
- Complex pricing
|
