| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
The leading customer success platform for managing customer health, driving adoption, and reducing churn for B2B SaaS companies. |
| Pricing |
Paid (Custom pricing) |
Enterprise_only (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Customer health scores
- Lifecycle management
- Playbooks
- Journey orchestration
- Revenue optimization
- Analytics
- Surveys
- Product analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Industry leader in CS
- Comprehensive features
- Strong analytics
- Good playbooks
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Very expensive
- Complex implementation
- Steep learning curve
- Enterprise-only
|
