| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Geckoboard is a real-time dashboard tool designed for displaying KPIs on TV screens and shared displays. It focuses on simplicity and clarity for team-wide visibility of key business metrics. |
| Pricing |
Paid (Custom pricing) |
Paid ($39-559/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- TV dashboards
- real-time data
- 60+ integrations
- custom widgets
- sharing
- status indicators
- goal tracking
- Slack integration
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Very easy to use
- Great TV display mode
- Clean design
- Quick setup
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited data manipulation
- Basic visualizations
- Fewer integrations than competitors
- No drill-down capabilities
|
