| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Comprehensive email marketing platform with webinar hosting, conversion funnels, and advanced automation capabilities. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-119/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Email marketing
- Webinars
- Conversion funnels
- Automation
- Landing pages
- SMS
- Web push
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Webinar feature
- Conversion funnels
- Good automation
- Competitive pricing
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Interface complexity
- Deliverability varies
- Learning curve
|
