| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Open-source publishing platform for professional bloggers and newsletter writers with memberships and subscriptions. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-custom/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Newsletter
- Memberships
- Blog
- Themes
- Native analytics
- Integrations
- SEO
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Open-source
- No revenue cut
- Beautiful themes
- Full ownership
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Self-hosting required for free
- Limited automation
- Smaller ecosystem
|
