| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
All-in-one marketing, sales, and support platform combining email marketing, live chat, knowledge base, and automation. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-custom/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Email marketing
- Live chat
- Knowledge base
- Automation
- Meeting scheduler
- Forms
- Chatbots
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- All-in-one platform
- Good free tier
- Live chat included
- Affordable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Jack of all trades
- Limited advanced features
- Smaller community
|
