| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Glassbox captures 100% of digital sessions to provide complete visibility into customer journeys across web and mobile. It uses AI to automatically surface insights and identify experience issues. |
| Pricing |
Paid (Custom pricing) |
Paid (Custom) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Complete session capture
- AI insights
- struggle detection
- journey mapping
- mobile analytics
- compliance recording
- API analytics
- augmented analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- 100% session capture
- Strong compliance features
- Good AI insights
- Cross-platform analytics
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Enterprise pricing only
- Complex deployment
- Requires significant resources
- Steep learning curve
|
