| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A business intelligence and analytics platform for e-commerce with multi-channel reporting and customer insights. |
| Pricing |
Paid (Custom pricing) |
Subscription ($79-$999/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Multi-channel analytics
- Customer intelligence
- Product performance
- Marketing attribution
- Automated reports
- KPI dashboards
- Inventory insights
- LTV analysis
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Multi-channel data
- Good customer analytics
- Automated reporting
- Easy to understand dashboards
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Complex initial setup
- Data refresh can be slow
- Limited small business features
|
