| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Email deliverability testing tool that checks inbox placement, spam scores, DMARC, and sender reputation across major ISPs. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-custom/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Inbox placement testing
- Spam score
- DMARC analytics
- IP reputation
- Bounce monitor
- Uptime monitor
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Detailed deliverability insights
- DMARC monitoring
- Affordable
- Multiple test types
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Interface dated
- Learning curve
- Results can vary
|
