| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A CRM solution for small businesses that offers contact management, sales automation, and customer service tools with flexible deployment. |
| Pricing |
Paid (Custom pricing) |
Subscription ($35-$60/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Contact management
- Sales automation
- Customer service
- Reporting
- Email marketing
- Document management
- Mobile access
- Customizable views
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Perpetual license available
- On-premise deployment
- Good contact management
- Established brand
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Very dated interface
- Limited modern features
- Shrinking user base
- Minimal cloud capabilities
|
