| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Google's text-to-speech API using WaveNet and Neural2 technology to produce natural-sounding synthetic speech. |
| Pricing |
Paid (Custom pricing) |
Pay-per-use ($-$$) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- WaveNet voices
- Neural2 voices
- 40+ languages
- SSML
- Audio profiles
- Studio voices
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- High quality WaveNet
- Many languages
- Good pricing
- GCP integration
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Complex pricing
- GCP dependency
- Requires setup
|
