| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Google's computer vision API for image analysis including label detection, OCR, face detection, and explicit content detection. |
| Pricing |
Paid (Custom pricing) |
Pay-per-use ($-$$) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Label detection
- OCR
- Face detection
- Object localization
- Logo detection
- Landmark detection
- Safe search
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- High accuracy
- Comprehensive features
- Google integration
- Well documented
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- GCP dependency
- Per-feature pricing
- Privacy concerns with face detection
|
