| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Cloud storage and file collaboration platform integrated with Google Workspace including Docs, Sheets, and Slides. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-18/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Cloud storage
- Docs
- Sheets
- Slides
- Shared drives
- Real-time collaboration
- Search
- AI
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Google integration
- Real-time collaboration
- Good free storage
- AI features
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Google dependency
- Privacy concerns
- Offline limits
|
