| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Google's video conferencing service integrated with Google Workspace for secure business meetings and collaboration. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-18/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Video meetings
- Screen sharing
- Recording
- Live captions
- Breakout rooms
- Polls
- Q&A
- Calendar integration
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Google integration
- Easy to use
- Good quality
- Free tier
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Google dependency
- Limited features vs Zoom
- Requires browser
|
