| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Grammarly is an AI-powered writing assistant that checks grammar, spelling, punctuation, and style in real-time across web browsers, desktop apps, and mobile devices. Its AI features now include full text rewriting and tone adjustment capabilities. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-30/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Grammar checking
- style suggestions
- tone detection
- plagiarism detection
- AI rewriting
- browser extension
- mobile keyboard
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Works everywhere
- Excellent grammar detection
- Easy to use
- Strong free tier
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Premium is expensive
- Can be overly prescriptive
- AI suggestions not always appropriate
|
