| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A complete CRM and marketing automation platform that unifies sales, marketing, and operations for small to mid-sized businesses. |
| Pricing |
Paid (Custom pricing) |
Subscription ($99-$799/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- CRM
- Marketing automation
- Operations management
- Project tracking
- Event management
- Website builder
- Surveys
- Social CRM
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Comprehensive platform
- Good value
- All-in-one
- Strong support
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Less modern interface
- Steep learning curve
- Complex for small teams
- Limited marketplace
|
