| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Grow is a no-code business intelligence platform that combines data integration with interactive dashboards for mid-market companies. It enables non-technical users to build custom metrics and reports. |
| Pricing |
Paid (Custom pricing) |
Paid (Custom) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- No-code BI
- data integrations
- custom metrics
- interactive dashboards
- unlimited users
- ETL built-in
- collaboration
- TV mode
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Unlimited users included
- No-code approach
- Good data integration
- Purpose-built for mid-market
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited advanced analytics
- Fewer visualization types
- Custom pricing only
- Smaller community
|
