| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A simple platform for creators to sell digital products, memberships, and courses directly to their audience. |
| Pricing |
Paid (Custom pricing) |
Pay_per_use (10% per transaction) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Digital product sales
- Membership subscriptions
- Workflow automation
- Email marketing
- Affiliate program
- Custom landing pages
- Analytics
- Instant payouts
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- No monthly fees
- Very easy to use
- Great for digital products
- Built-in audience tools
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- 10% transaction fee
- Limited storefront customization
- No physical product features
- Basic design options
|
