| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A knowledge management platform that delivers verified information to teams through AI-powered knowledge suggestions and browser extensions. |
| Pricing |
Paid (Custom pricing) |
Subscription ($15-$20/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Knowledge cards
- AI suggestions
- Browser extension
- Verification workflow
- Analytics
- Slack integration
- Collections
- Templates
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- AI-powered suggestions
- Good Slack integration
- Verification ensures accuracy
- Easy to create content
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Can create information overload
- Search could be better
- Limited formatting
|
