| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Time tracking and invoicing tool for teams with project budgets, expense tracking, and integration with popular tools. |
| Pricing |
Paid (Custom pricing) |
Subscription ($12/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Time tracking
- Invoicing
- Expense tracking
- Project budgets
- Reports
- Forecasting
- Integrations
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Time tracking + invoicing
- Good integrations
- Team features
- Reliable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive per user
- Limited project management
- Basic reporting
|
