| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An instant GraphQL and REST API engine that connects to databases and services for rapid backend development. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$99/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Instant GraphQL API
- REST API
- Database connections
- Authorization
- Event triggers
- Remote schemas
- Caching
- Observability
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Instant API from database
- Powerful authorization
- Real-time subscriptions
- Multiple database support
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- GraphQL complexity
- Vendor lock-in
- Can be expensive
- Learning curve for advanced features
|
