| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A CRM and marketing automation tool now known as BenchmarkONE that helps small businesses nurture leads through automated campaigns. |
| Pricing |
Paid (Custom pricing) |
Subscription ($79-$199/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- CRM
- Email marketing
- Marketing automation
- Landing pages
- Lead scoring
- Reporting
- Tags
- Task management
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Combined CRM and marketing
- Good for small businesses
- Easy automation
- Affordable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Rebranded as BenchmarkONE
- Limited advanced features
- Smaller user base
- Basic CRM
|
