| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Heepsy is an influencer search and analytics tool that helps brands find influencers based on location, category, engagement, and audience demographics. It offers a database of millions of influencer profiles. |
| Pricing |
Paid (Custom pricing) |
Paid ($49-269/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Influencer search engine
- audience analytics
- authenticity analysis
- influencer lists
- outreach tools
- campaign monitoring
- demographic filters
- engagement metrics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Large influencer database
- Affordable
- Easy search filters
- Audience authenticity checking
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited campaign management
- Basic outreach tools
- No relationship management features
|
