| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
AI-powered project management tool with autonomous task management and smart suggestions for engineering teams. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-8.50/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- AI task management
- Spreadsheet views
- Cross-project tasks
- Automations
- API
- Git integration
- Chat
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- AI features
- Clean design
- Good for eng teams
- Affordable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Newer platform
- Limited features
- Small team
|
