| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A simple mobile-first lead management CRM that helps small businesses capture, track, and convert leads efficiently. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$12/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Lead capture
- Contact management
- Follow-up reminders
- Team management
- Call logging
- WhatsApp sharing
- Reports
- Cloud sync
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Very affordable
- Simple to use
- Mobile-first
- Good for lead tracking
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Very basic CRM
- Limited advanced features
- Minimal integrations
- Not for complex sales
|
