| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A simple contact management tool originally by Basecamp that helps small teams track contacts, deals, and communication. |
| Pricing |
Paid (Custom pricing) |
Subscription ($24-$49/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Contact management
- Deal tracking
- Email integration
- Notes and tasks
- Tags
- Bulk email
- Import/Export
- Mobile app
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Very simple to use
- Clean interface
- Good for small teams
- Affordable flat pricing
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- No longer actively developed
- Very basic features
- Limited automation
- Minimal integrations
|
