| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A video interviewing and AI-powered talent assessment platform for enterprise hiring with structured evaluation tools. |
| Pricing |
Paid (Custom pricing) |
Enterprise_only (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Video interviews
- AI assessments
- Game-based assessments
- Structured interviews
- Coding challenges
- Scheduling
- Analytics
- Candidate experience
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- AI-powered assessments
- Enterprise scale
- Good candidate experience
- Data-driven hiring
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- AI bias concerns
- Complex setup
- Enterprise-only pricing
|
