| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Email marketing platform for small to mid-sized businesses with drag-and-drop editing and automation workflows. |
| Pricing |
Paid (Custom pricing) |
Subscription ($14-custom/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Email campaigns
- Automation
- Landing pages
- A/B testing
- Drag-and-drop editor
- Social posting
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Easy to use
- Affordable
- Good support
- Simple interface
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited advanced features
- Dated design
- Fewer integrations
|
