| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Simple automation platform connecting apps and devices with if-this-then-that conditional logic for consumers and businesses. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-5/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Applets
- 800+ services
- Smart home
- IoT
- Mobile
- Webhooks
- Pro features
- Multi-action
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Simple concept
- Consumer friendly
- Smart home
- Free tier
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited complexity
- Basic logic
- Fewer business tools
|
