| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A data visualization and infographics platform for creating interactive charts, maps, and dashboards. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$149/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Interactive charts
- Maps
- Dashboards
- Infographics
- Reports
- Data connectors
- Embedding
- Team collaboration
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Beautiful data visualizations
- Interactive content
- Good data connectors
- Easy to use
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive higher plans
- Limited free plan
- Some chart types missing
- Design flexibility limited
|
