| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An enterprise CRM platform by Infor that provides deep industry-specific functionality and robust customer management. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Contact management
- Sales management
- Marketing automation
- Customer service
- Analytics
- Mobile
- Industry solutions
- Integration hub
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Industry-specific solutions
- Enterprise grade
- Strong analytics
- Good for manufacturing
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Complex deployment
- Limited market awareness
- Outdated interface elements
|
