| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A CRM and project management platform designed for growing businesses to manage relationships and deliver projects. |
| Pricing |
Paid (Custom pricing) |
Subscription ($29-$99/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Contact management
- Project management
- Workflow automation
- Email tracking
- Custom dashboards
- Relationship linking
- Lead routing
- Business intelligence
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Combined CRM and project management
- Good Gmail and Outlook integration
- Relationship mapping
- Reasonable pricing
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Interface feels dated
- Limited customization options
- Customer support could improve
- Mobile app is basic
|
