| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
One-click automation platform offering 8M+ ready automations to connect 1000+ apps without technical knowledge. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-29.99/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- One-click automations
- 1000+ apps
- Pre-built workflows
- Multi-step
- Smart connect
- Webhooks
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Easy to use
- Pre-built automations
- Affordable
- Quick setup
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited complex logic
- Fewer features
- Smaller platform
|
