| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A digital product design platform offering prototyping, collaboration, and design system management for product teams. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$25/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Prototyping
- Design collaboration
- Inspect and handoff
- Freehand whiteboard
- Design system manager
- Feedback tools
- Version history
- Integrations
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Good prototyping
- Easy sharing and feedback
- Freehand whiteboard
- Many integrations
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Company winding down operations
- Losing market to Figma
- Performance issues
- Future uncertain
|
