| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An affordable applicant tracking system designed for small businesses with job posting, candidate management, and compliance tools. |
| Pricing |
Paid (Custom pricing) |
Subscription ($75-$269/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Job posting
- Applicant tracking
- Interview scheduling
- Compliance
- Candidate assessments
- Offer management
- Reporting
- Team collaboration
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Affordable for small businesses
- Easy to use
- Good job posting
- Compliance features
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited scalability
- Basic reporting
- Fewer integrations
- Interface dated
|
