| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Atlassian's project management tool built for agile software development teams with sprint planning, boards, and roadmaps. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-16/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Scrum boards
- Kanban
- Sprints
- Roadmaps
- Backlog management
- Custom workflows
- Reporting
- Automation
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Industry standard for dev
- Powerful workflows
- Good reporting
- Ecosystem
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Complex interface
- Steep learning curve
- Can be slow
|
