| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A field service management platform with CRM capabilities designed for home service businesses like HVAC, plumbing, and landscaping. |
| Pricing |
Paid (Custom pricing) |
Subscription ($39-$259/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- CRM
- Quoting
- Scheduling
- Invoicing
- GPS tracking
- Client hub
- Payments
- Reporting
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Purpose-built for home services
- Strong scheduling
- Easy invoicing
- Client communication
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Niche market only
- Limited general CRM
- Higher pricing
- Not for non-service businesses
|
