| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A talent acquisition suite offering ATS, CRM, onboarding, and internal mobility with AI-powered sourcing and intelligent messaging. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- ATS
- CRM
- AI sourcing
- Onboarding
- Internal mobility
- Analytics
- Interview scheduling
- Text recruiting
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Comprehensive TA suite
- AI sourcing
- Good onboarding
- Text recruiting
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Complex interface
- Implementation challenges
- Customer support varies
- Pricing opaque
|
