| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Julius is an influencer marketing platform that provides a curated and vetted database of influencers. It offers campaign management tools and detailed analytics to help brands run effective influencer programs. |
| Pricing |
Paid (Custom pricing) |
Paid (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Curated influencer database
- campaign management
- analytics
- influencer vetting
- content tracking
- audience insights
- brand safety
- list management
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Vetted influencer data
- Clean interface
- Good customer support
- Detailed influencer profiles
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited to vetted profiles
- Enterprise pricing
- Smaller database than some competitors
|
