| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A CRM platform built specifically for financial advisors with deep workflow capabilities and practice management features. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Workflow management
- Contact management
- Compliance tracking
- Document management
- Reporting
- Calendar
- Integration hub
- Practice management
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Deep financial advisor focus
- Strong workflows
- Good compliance
- Established in advisory space
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Dated interface
- Expensive
- Limited modern features
- Smaller development team
|
