| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A professional employer organization (PEO) platform providing HR, benefits, payroll, and compliance for small businesses. |
| Pricing |
Paid (Custom pricing) |
Subscription ($59-$99/employee/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- PEO services
- Payroll
- Benefits
- Compliance
- HR tools
- Time tracking
- PTO management
- 24/7 support
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Easy to use
- Great benefits access
- Transparent pricing
- Responsive support
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive per employee
- PEO model limits control
- Limited customization
- Not available in all states
|
